YouTube is the place to go if you want to learn new skills. For example, Pretty in a Minute has several videos on You Tube that show you how to use its hair-care products, such as its 3-in-1 Wand Styler.
You’ll find product demonstrations and recommendations from top stylists using Pretty in a Minute products.
You might know that you want to watch videos about how to use hair care products. So you search for salon supplies or best hair products and see what comes up, and find videos about Pretty in a Minute. Then, after watching one of Pretty in a Minute’s educational videos, you might find that your feed has more lined up for you to choose from.
In fact, most of the videos people watch on You Tube are recommended by YouTube’s algorithms, Quartz Media reported. About 70 percent of the videos people watch are recommendations, and they keep people watching for an average of more than 60 minutes at a time after searching for the initial video.
Personalized suggestions are based on what you’re searching for or watching. The platform even recommends shorter videos when you’re on the mobile app and longer videos if you’re watching on T.V.
Using machine learning, Google Brain, the intelligence arm of You Tube’s parent company Google, helps identify videos that are similar to the one you just watched. It identifies a pool of hundreds of videos then narrows them down into recommendations based on your viewing history and which videos you have closed without viewing.
The algorithm also makes suggestions based on what people with similar profiles are watching. So other stylists likely will have similar You Tube viewing histories.
If you’re interested in watching video demonstrations of some of Pretty in a Minute’s products, You Tube is a good place to start. You’ll find information on styling products including the Classic 1.25 Flatiron, shears, clippers and trimmers, for example.